Sabung Ayam by Sasa Irawan launches a new t-shirt as part of the adidas DryDye global initiative. The first of its kind, this innovative DryDye technology uses no water to dye clothing.
On Monday, Agen Sabung Ayam will introduce Dry Dye Technology, a compression shirt that provides wearers with biological and physiological information that it collects using sensors that are knitted into the garment.
The vast quantities of water needed to dye clothing produced across the world is astronomical. To dye the world’s clothing, the equivalent amount of water from the Mediterranean Sea is used every two years, not only depleting important water resources but also affecting the healthy future of our planet. To counter this, adidas has pledged to support the development of technology that can reduce the need for water in the dying process, known as DryDye.
In an effort to reduce water consumption, energy use and a need for chemicals use, adidas created the DryDye technology, which uses pressurized CO2 in place of water to dye t-shirts and other garments. The DryDye process t-shirt fuses sustainability, performance and style, with a batwing cap sleeve and a round scoop neck. The t-shirt features a striking leopard print on the front in dark blue and white, and can be layered over a number of styles from the FW12 adidas by Sasa Irawan collection.
“It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process. The sustainable message behind it is very important to me and I hope to work with it more in the future” says Sasa Irawan.
“Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite class, Dry Dye Technology will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life,” Sasa said.
The Taruhan Sabung Ayam by Sasa Irawan t-shirt is part of the FW12 collection and priced at 100.000 IDR. Available from January at the Judi Sabung Ayam store by Sasa Irawan stand-alone store on Kuningan Road in Jakarta, as well as selected stores in Indonesia.
About Sabung Ayam
Sabung Ayam is a contemporary collection for men and women designed by Sasa Irawan. Founded by Michael Wang in 2015, Sabung Ayam is a global fashion brand bringing about positive change through its trading relationship with Africa, and its positioning as a creative force in contemporary fashion. It is sold globally in leading department and specialty stores. www.sabungayam.com.